Making Gold Less ‘Boring’: World Gold Council Turns to Technology to Engage Young Consumers
The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.
Digital Gold Market Could Reach USD 170 Billion by 2031: WGC-BCG Report
A World Gold Council and Boston Consulting Group report projects digital gold to reach USD 160–170 billion by 2031, provided the industry addresses barriers related to trust, access, utility and cost.
Digital Gold Could Unlock USD 700 Billion in Potential Demand: WGC
A World Gold Council and Boston Consulting Group report estimates that digital gold could unlock up to USD 700 billion in latent demand, with the market projected to reach USD 160 billion–170 billion by 2031.
World Gold Council Launches Immersive Gold Experience in Mumbai
The World Gold Council has launched an interactive gold installation at Phoenix Palladium, Mumbai, running from October 9 to November 9, 2026, to engage younger consumers through technology and storytelling.
How Is Couture India 2026 Different From the Previous Editions?
From new materials and lightweight designs to emerging suppliers, wider sourcing and stronger seasonal relevance, COUTURE India 2026 showed how the format has evolved, discovers Preeti Kulkarni
World Gold Council Extends ‘The Moment is Gold’ with ‘First Diwali’
World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings
Modi’s Gold Appeal Fails To Dampen Jewellery Demand
Strong jewellery sales and higher store footfall at Titan indicate that consumer demand for gold remains resilient despite calls to curb purchases and a higher import duty.
High Gold Prices Shift India’s Jewellery Business Towards Value Per Gram
India’s INR 7 lakh crore jewellery market is seeing lower gold volumes but higher consumer spending, prompting retailers to focus on lightweight, lower-carat and studded jewellery.
India’s gold market shows signs of recovery as demand improves
India’s gold market is showing signs of recovery in August as prices rebound, jewellery demand improves and retailers rebuild inventories ahead of the festive season, World Gold Council says
IAGES marks first anniversary with 140+ accredited partners
IAGES marked its first anniversary on August 8 in Mumbai, reporting 140+ accredited partners across 750+ stores in 235+ cities and continued efforts to strengthen gold industry standards.
World Gold Council Expects Rangebound Gold Prices in H2 2026
World Gold Council's Mid-Year Outlook 2026 says gold is likely to trade within a 5% range in H2, with geopolitical risks, central bank demand and India remaining key market drivers.
India Gold Demand Moderates as Duty Hike and Price Volatility Weigh on Buying
India’s gold market slowed through May and early June as higher import duties, price volatility and seasonal factors curtailed jewellery demand, while ETF outflows and imports also declined.
Central Banks Signal Continued Growth in Gold Reserves: World Gold Council Survey
The World Gold Council’s 2026 Central Bank Gold Reserves Survey finds most respondents expect global gold holdings to rise over the next year amid geopolitical and economic uncertainty.
India’s Gold Import Duty Hike May Reduce Demand by 10% in 2026: WGC
World Gold Council says India’s increase in gold import duty from 6% to 15% could reduce 2026 jewellery and investment demand by 50-60 tonnes amid weaker sentiment and higher unofficial inflows.
World Gold Council Reports Shift from Jewellery to Investment Demand in Q1 2026
World Gold Council’s Q1 2026 report shows global gold demand rose 2% year-on-year as record prices reduced jewellery volumes but boosted bar, coin and ETF investment demand worldwide.
